Performance Advertising Strategies for Emerging Brands

Emerging brands are full of potential, but seizing the right opportunities can be challenging. One strategic move can position them to dominate the market. Every brand aims to be the one that makes the right call, but knowing which aspects to focus on at this stage can be confusing. However, there are a few strategies that can help your brand step closer to its true potential.
In this blog, let's explore performance advertising and some key strategies that can benefit your brand.
What is Performance Advertising?
It is a result-driven marketing approach in which advertisers only pay when the audience performs the desired action (such as clicks, leads, or sales). Another notable characteristic is that performance advertising can be tracked in real time, allowing you to scale up and down for optimum results. This makes it an effective advertising model compared to traditional advertising.
Top 3 Best Performance Advertising Strategies for Emerging Brands
1. Pay-Per-Click (PPC) Advertising
PPC advertising effectively allows instant visibility on search engines and other platforms like social media apps. Here, you pay for clicks on your ads. A few tips that can help you execute a successful pay-per-click plan are:
- Segment Your Audience: You can create segments based on demographics, interests and user behaviour. After this, you can create custom ads that appeal to specific audience groups, leading to higher engagement and conversion rates.
- Target-Specific Keywords: Start by conducting thorough research of keywords (commonly used searched phrases). These can help your customers find your content. You can start by using well-known tools like Google Ads Keywords Planner to find relevant keywords.
2. Social Media Advertising
As the name suggests, it is advertising on social media platforms like LinkedIn, Instagram, and Facebook. With a high user presence on these apps, it is easier to reach larger audiences. You can also step out of traditional advertising styles on social media platforms and embrace trends.
So, here's how you can navigate social media marketing:
- A/B Testing: Experiment with different ad formats, visuals, copy, and everything in between to determine which combination works best for your brand. This can help you refine your approach over time.
- Retargeting: You can retarget to reach users who have shown an interest in your brand but have yet to convert. This can increase the chances of conversion by remaining potential customers of their interest.
3. Influencer Marketing
Influencers are voices that are heard and have the power to sway people. They also have established audiences who view them as credible sources of information. To use this strategy to your advantage, incorporate these tips:
- Choose the Right Influencers: Select influencers in your niche who have an audience likely to be interested in your offerings. This ensures that the endorsements come across as genuine and resonate, fostering a real connection.
- Use Affiliate Programs: With affiliate marketing, influencers can earn a commission on every sale, encouraging them to be invested in your product's success and market it proactively.
To navigate the process of executing the right performance advertising strategies that fit your marketing plans, reach out to the experts at CRÉO. Get the results you are aiming for with your growth partner!
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