Client

Dar Global, the international arm of Dar Al Arkan, is a luxury real estate developer crafting exclusive residences in iconic locations across Europe and the Middle East. Specialising in high-end properties, the brand partners with world-renowned names to create investment opportunities for discerning buyers. While Dar Global had a strong market presence in the luxury market, it needed a refined strategy to attract high-net-worth investors actively seeking premium real estate. To achieve this, the brand collaborated with créo to implement a performance-driven lead generation campaign, ensuring its properties reached a qualified audience while achieving nearly half a million ad views, driving thousands of investor engagements, and securing a significant number of qualified high-intent leads.

The high-end real estate market is fiercely competitive, with premium developments vying for the attention of affluent investors. Dar Global needed to position itself as the preferred choice for elite investors, primarily in Oman and Qatar, while ensuring that every lead generated had genuine purchasing intent. The challenge wasn’t just generating leads but ensuring they were qualified, engaged, and ready to invest. The brand required a bespoke data-driven strategy that would target the right investors, optimise conversions, and enhance the digital experience, ensuring that Dar Global’s exclusivity translated into tangible sales.

To drive high-intent leads, créo developed a strategy built around audience segmentation and personalised marketing. Extensive market analysis identified investors with a strong interest in premium real estate, ensuring targeted ads reached a qualified audience. Custom content, high-quality visuals, and storytelling positioned Dar Global as the premier choice for investment. With a high volume of investor interactions across platforms, the campaign drove strong engagement, ensuring the right audience connected with the brand. Paid campaigns spanned Meta, Snapchat, Google Search, and

LinkedIn, with A/B testing and performance tracking reducing acquisition costs while maintaining strong conversions.

The campaign execution followed a structured, multi-channel approach that balanced reach, engagement, and lead quality. Google Search targeted investors actively searching for premium properties, while Meta and Snapchat built brand awareness and generated top-funnel engagement. LinkedIn helped capture corporate investors and professionals in the real estate sector. A two-week pilot campaign focused on maximising click-through (CTR) and conversion rates while refining cost per lead (CPL). Demographic-driven targeting replaced broad segmentation, eliminating audience overlap and improving efficiency. Creative variations tailored to different investor demographics ensured relevance, preventing ad fatigue, increasing engagement and secured a strong volume of high-intent leads at an optimised cost.

Dar Global significantly increased lead volume while optimising acquisition costs, attracting a high percentage of investor interactions and strong engagement. A targeted approach across Google Search and paid social channels improved conversion rates, ensuring the brand reached high-net-worth investors with genuine buying intent. Advanced audience segmentation and creative refinements secured a triple-digit count of high-intent leads at an efficient cost. Continuous performance monitoring and strategic optimisations maximised ad impact, reduced costs, and established a scalable model for sustained investor growth.