Client

Emirates Co-operative Society, a leading Emirati retail chain, sought to improve its in-store and e-commerce presence by driving customer engagement and increasing online conversions. As a one-stop shop catering to expats and local residents, the brand wanted to highlight the diversity of the UAE community while positioning itself as the go-to destination for groceries, home essentials, and electronics. To achieve this, Emirates Co-op needed a bold, high-impact strategy to command attention in a saturated market. By partnering with créo, the brand embraced a performance-driven, data-backed digital marketing approach to accelerate visibility, engagement, and sales at scale.

The UAE's retail market is highly competitive, with numerous players vying for consumer attention. Emirates Co-op had an established reputation, but its digital presence was largely untapped, and it needed a more structured approach to its online engagement. The challenge was differentiating the brand in a crowded market while maintaining a seamless shopping experience. Within just a month, the campaign reached a six-figure audience base and secured exposure in the high hundreds of thousands, significantly boosting brand recall. Paid digital efforts focused on reaching high-intent shoppers, while organic strategies ensured sustained audience engagement.

Rather than a broad approach, créo developed a precision-driven strategy based on real customer behaviour. Paid campaigns on Facebook, Instagram, and Google Search delivered a high click-through rate, surpassing market benchmarks. SEO optimisation strengthened organic visibility, driving a 10% surge in social media reach and sustained audience growth. Personalised email marketing achieved above-industry open rates and strong click-through engagement, directly influencing repeat purchases. Website optimisations, A/B testing, and conversion tracking enhanced conversion efficiency, increasing customer interactions across key digital touchpoints.

By integrating paid media, SEO, and email marketing, the campaigns ensured a structured and measurable approach to customer acquisition and retention. Facebook and Instagram reach increased by 10%, while TikTok engagement rose by 15%, demonstrating improved audience interaction over a month. Paid advertising efforts maximised visibility, and organic strategies ensured consistent traffic flow. Email automation facilitated repeat purchases through customised recommendations, further strengthening long-term brand loyalty.

The campaign delivered quantifiable growth, reinforcing Emirates Co-op’s digital positioning. Refined targeting and high-performing ad placements generated a 15% rise in conversions, achieving one of the brand’s best-performing growth cycles. Brand visibility soared, capturing six-figure ad impressions and heightened audience recall. Organic reach grew by 10%, increasing customer engagement in a competitive market. Structured email marketing boosted retention and repeat purchases. Through a data-driven, multi-channel strategy, Emirates Co-op secured sustained growth and deeper customer connections.