Client

OCube, a leading provider of comprehensive B2B solutions, sought to strengthen their brand identity and online presence to better resonate with their target audience. Our mission was to craft a brand refresh and website revamp that would position OCube as the go-to partner for businesses seeking optimised operations and enhanced customer experiences.

OCube, a well-established force in the B2B solutions market with over ten years of experience, sought to revitalise their brand identity and online presence. Offering Business Process Outsourcing (BPO), Call Center services, and technological solutions, they are focused on helping businesses optimise their operations and enhance customer experiences. Their existing brand and website, while informative, didn’t fully capture the breadth and depth of the services they offered. This limited their reach and impact on potential clients. OCube specifically needed a refreshed brand identity that conveyed trust, reliability, and innovation, along with a user-centric website with clear navigation, compelling content, and a strong call to action to attract and convert qualified leads.

To maximise OCube’s growth and effectively reach businesses seeking operational and customer experience improvements, we crafted a two-pronged strategy. The first pillar focused on a brand refresh. We aimed to create a modern and professional brand identity that embodied the core qualities OCube represented: trust, reliability, and innovation. We also designed a new logo with a modern and impactful look, and implemented a bold colour scheme reflecting trust, confidence, and technological expertise. The second pillar revolved around a website revamp. Our goal was to transform OCube’s website into a powerful lead generation tool. This meant creating a user-friendly website structure with intuitive navigation, allowing visitors to effortlessly explore all of OCube’s services. We also crafted engaging content that delved into the specific benefits of each BPO service, contact centre solution, and technology offered. This content addressed the pain points of businesses seeking optimization and highlighted the value proposition of OCube’s solutions.

With a strategic plan in place, we partnered closely with the OCube team to bring the vision to life. We designed the new logo, colour scheme, and messaging framework, ensuring a cohesive brand identity across all platforms. We built a user-friendly website with clear navigation, engaging content, and a streamlined user experience. This collaborative approach ensured that the final product aligned with OCube’s goals and resonated with their target audience.

The new website attracted a significantly higher volume of qualified leads, indicating a heightened interest in OCube’s solutions. Companies seeking operational and customer experience improvements found OCube’s website more informative and engaging. We found that website visitors spent more time exploring OCube’s offerings, indicating a deeper understanding of their value proposition. The clear and concise content allowed visitors to easily identify how OCube could address their specific business challenges.