Client

Grow From Dubai (GFD) is a broad ecosystem designed to support entrepreneurs, start-ups, and tech companies in establishing and expanding their presence in Dubai. GFD simplifies the entry process into the Dubai market, reduces financial burdens, and provides the necessary resources to help businesses thrive. Through strategic partnerships and full backing from the Dubai government, GFD offers a credible and supportive environment for business growth.

Grow From Dubai (GFD) provides an ecosystem that addresses the challenges faced by start-ups, including limited support, high upfront costs, and complex regulatory processes. By simplifying the entry process and offering strategic partnerships with industry leaders, GFD ensures businesses have access to necessary resources. GFD’s trade license, recognized by the Ministry of Foreign Affairs and certified by the Dubai Chamber of Commerce, adds international credibility. With over 2,500 business activities to choose from and practical flexi-desk solutions, GFD empowers start-ups to thrive in Dubai.

The primary goal of starting the podcast was to promote Dubai as a premium business hub by highlighting the stories of successful entrepreneurs and business leaders who have set up their ventures in the Emirate. The podcast aimed to attract more businesses to Dubai by showcasing the supportive resources and opportunities available. 

The focus was on creating a platform where entrepreneurs, start-ups, and industry leaders could share their experiences, challenges, and successes. This would not only offer valuable insights for potential new businesses but also position Dubai as an attractive destination for business growth. 

Steps followed for stages of implementation:

1. Planning and Conceptualization: Define the podcast’s objectives, target audience, and key themes. 
2. Guest Selection: Identify and reach out to potential guests, including successful entrepreneurs, new business owners, and government representatives. 
3. Content Creation: Develop a content plan, including interview questions and discussion topics that align with the podcast’s goals. 
4. Recording and Production: Set up a recording schedule, manage logistics, and ensure high-quality production standards. 
5. Promotion and Distribution: Use specific channels to promote the podcast, including social media, mobile application and other channels that would be relevant and give valued exposure .

The podcast involved targeting a network of successful entrepreneurs, new business owners, and influential business leaders. The selection of guests was based on their success stories, their decision to establish their ventures in Dubai, and their insights into the support systems available in the region. 

Featured Guests: 

• Henrik Baunsgaard: General Manager, Consumer Sales and Marketing, Middle East & Africa, Microsoft 
• Ayman and Ghazy Yaman: Founders of Bottleflip Agency 
• Premlal Pulisserry: Co-Founder and CEO of Cargoz 
• Prominent Guests: Lara Tabet, Ahmad Haffar, Yusuf Bhai 
• Companies: Mashreq Bank, Insurancemarket.ae, Tasjeel.ae, National Bonds 

Each podcast episode highlighted the journey, vision, and reasons behind the guests’ decision to bring their business to Dubai. The discussions also included government initiatives and processes that have been instrumental in supporting their business endeavors, tips and advice for future entrepreneurs seeking to make Dubai a home for their business.

The podcast series is extraordinarily successful, achieving its goal of promoting Dubai as a prime location for business. It laid the foundation needed to provide a better structure for the development and launch of the Grow from Dubai (GFD) Marketplace. 

The positive reception and insights gained from the podcast helped shape GFD’s evolution into a comprehensive marketplace for all things business-related in Dubai. 

Impact: 

• Enhanced Visibility: Increased awareness about GFD and its services among entrepreneurs and start-ups. 
• Networking Opportunities: Strengthened relationships with industry leaders and potential partners. 
• Marketplace Development: Provided valuable insights and feedback that informed the development of the GFD Marketplace, making it a resourceful platform for businesses in Dubai.