Client

Meydan Free Zone is a modern and digital economic free zone, pioneering the landscape of business establishment in the heart of Dubai. Whilst being the world’s foremost and UAE’s most awarded, and only Digital Free Zone, it is named the premier destination for business, sport, and lifestyle altogether.

A website serves as a crucial digital platform that communicates positioning, messaging and a brand’s USPs towards potential clients and stakeholders. In MFZ’s case, their profound differentiation from other free zones was not a message communicated in a clear-cut manner.

Meydan Free Zone wasn’t just after numbers or conversions solely. Real user interaction, coherent expression of USPs, and creating a truly customer-centric experience were amongst the key areas they wanted to improve.

Meydan Free Zone is a powerhouse, mastering all things digital. Despite the promising web traffic, converting visitors to qualified leads was a challenge. The existing website, whilst visually appealing, did not kindle the desired amount of talk. We needed to dig deep and root out more possibilities to allure leads.

By thoroughly analyzing their USPs, we found ways to augment the client journey — visual storytelling, enhanced interactive elements and lead nurturing are some of the elements we focused on to lure a potential client into MFZ’s conversion roadmap.

Deciphering a potential client’s psyche was key; we concluded that an ideal client of MFZ, like a businessperson or entrepreneur, will resonate with convenience, low-cost, and effectiveness above all. A potential client will look through the website, checking off a list to decide if whether MFZ will cater to their aspirations — what better way to do this than revamp an intuitive interface that offers convenience, valuable insights, expedition, and engagement.

We had one goal in mind; executing a surgical strike on website design and optimization, which as a domino effect, will convert to more leads. 

We understood that the look and feel of a website connects and captivates at first impression, and that’s where we started. The Meydan Free Zone website underwent a complete overhaul, redesigned as a more modern, attractive and user-friendly platform that focused on highlighting their broad array of services, from being a 24/7 digital marketplace, cost advantage, and unmatched flexibility.

Our focus was on simplifying the user journey — from initial touchpoint, the website, to capturing leads. This included reforming creatives and making website navigation a breeze. We didn’t just redesign; we meticulously optimized landing pages to drive immediate action, transformed CTAs to conversion catalysts, optimized A/B testing, and created a visually stunning UI experience.

2023 was the year where the redesigned website was launched, and it certainly did pack a punch. With a revamped color palette and interactive elements like Company Name Check and Cost Calculator, the remodeled website design introduced dynamic change.

Existing elements of the website like company name checks, Meydan Academy, cost calculator was optimized for seamless function. We also devised a steady stream of insightful content about the business setup process, along with excerpts from figureheads at MFZ.

From tailoring content for geo-targeted campaigns, enhancing the design of CTAs, and creating SQL-optimized landing pages, our strategies were meticulously mapped out to embody customer-centricity.

The results were nothing short of spectacular. Web traffic witnessed an increase of 25%, showcasing a significant increase in brand awareness amongst MFZ’s target audience. We believe that this was mainly attributed to the novel website introduced, skyrocketing lead generation for Meydan Free Zone.

Having our laser focus on improving CTAs did prove worthy, with elements like Name Check being the most attractive feature for users since its revitalization.

Overall, our fruitful effort was showcased when Meydan Free Zone achieved a Top of the Page Rate, surpassing many competitors. This was a testament to our strategic approach.