Client

For over a decade, Business Incorporation Zone (BIZ), now SetHub, served as a trusted partner for entrepreneurs in the UAE. However, their existing website, while functional, had become outdated and failed to resonate with a new generation of digitally savvy entrepreneurs. The platform struggled to effectively communicate the company’s value proposition and lacked the modern design and user experience necessary to compete in the evolving market. Recognizing the need to align their digital presence with the company’s rebranding to SetHub, créo was tasked with crafting a website that would not only reflect the new brand identity but also drive engagement and conversions.

SetHub was founded in 2009 and established itself as a leading business setup services provider in the UAE. With a strong reputation built on transparency, personalized solutions, and unwavering client focus, they garnered a substantial client base of over 25,000 entrepreneurs. The company’s core services encompassed free zone and Dubai mainland licensing, Golden Visa assistance, and comprehensive business setup support. While SetHub enjoyed a 96% customer satisfaction rate and had received over 10 industry awards, the company recognized the need to adapt to the evolving landscape of entrepreneurship. The emergence of a digitally savvy generation with distinct needs and preferences presented a significant opportunity for growth.

Recognizing the need to align SetHub’s digital presence with its evolving brand identity and target audience, we embarked on a comprehensive website redesign strategy. The core objective was to transform the platform into a dynamic, user-centric hub that effectively communicated SetHub’s value proposition to a new generation of entrepreneurs.

To achieve this, we focused on several key areas:

• Modern Design Aesthetic: The new website would feature a clean, contemporary design that reflected SetHub’s fresh brand identity and appealed to a younger demographic.
• Enhanced User Experience: We aimed to create a seamless and intuitive user journey, making it easy for visitors to find the information they need and complete desired actions.
• Content Optimization: High-quality, informative content would be developed to establish SetHub as a trusted authority in the industry and address the specific needs of the target audience.
• Lead Generation: The website would be designed to capture leads and nurture potential clients through strategic placement of call-to-actions and lead generation forms.
• Mobile Optimization: Given the increasing use of smartphones, the website would be fully responsive and optimized for viewing on all devices.
• Performance Improvement: We would focus on optimizing website speed and performance to enhance user experience and search engine rankings.

The SetHub website redesign was a collaborative effort involving a dedicated team of designers, developers, content strategists, and SEO specialists. The project commenced with an in-depth analysis of SetHub’s target audience, brand identity, and competitor landscape. Based on these insights, wireframes and mock-ups were created to visualize the new website’s structure and design.

A robust content strategy was developed to ensure that the website delivered valuable information to users. Over 50 engaging blog posts and informative resources were crafted with clear calls to action to drive user engagement and conversions.

One of the primary challenges we encountered during the project was balancing the need for a visually appealing design with optimal website performance. To overcome this, we employed a combination of image optimization, code minification, and performance testing to ensure a fast-loading website.

Additionally, integrating the new website with SetHub’s existing CRM and marketing automation systems required careful planning and execution. Our team worked closely with SetHub’s IT department to ensure a seamless integration process.

The SetHub website redesign yielded impressive results, surpassing expectations across key performance indicators.

• Increased Website Traffic: The new website experienced a 50% increase in organic traffic within 3 months of launch, demonstrating improved search engine visibility. 
• Enhanced User Engagement: Bounce rate decreased by 30%, while average session duration increased by 45%, indicating improved user experience and content relevance.
• Higher Conversion Rates: Lead generation forms saw a 70% increase in submissions, resulting in a 40% growth in qualified leads.
• Improved Brand Perception: User surveys revealed a significant increase in positive brand perception, with respondents highlighting the website’s modern design, ease of use, and informative content.
• Stronger Online Presence: SetHub established itself as a leading authority in the industry through valuable content and a user-centric online experience, positioning the brand as a preferred choice for entrepreneurs in the UAE.