Client
SetHub
Services
Branding
Category:
Business Consultancy
SetHub Branding Triumphs with Digital-First Approach and Customer-Centric Focus
Project Overview
For over a decade, the name Business Incorporation Zone (BIZ) resonated with aspiring entrepreneurs in the UAE. Trusted by over 25,000 clients, BIZ carved a niche as a reliable guide through the complexities of business setup. However, 2024 was marked by a bold transformation – the birth of SetHub. This wasn’t just a cosmetic change; it was a complete identity shift, symbolising a renewed commitment to empowering a new generation of business leaders.
Background
Embrace Change to Inspire a New Generation of Digital-First Entrepreneurs
Established in 2009, BIZ wasn’t new to the game. They had built a solid reputation for excellence, evidenced by over 10 prestigious awards and a remarkable 96% customer satisfaction rate. Their core values – transparency, personalised solutions, and unwavering client focus – remained the cornerstone of their success. However, the business landscape was evolving. A new generation of entrepreneurs, brimming with digital-first mindsets and global aspirations, demanded a partner who could not only guide them but also inspire them. BIZ recognized this shift and embraced the need to change.
Strategy
SetHub Rebranding Strategically Enhances Client Experience and Fosters Entrepreneurial Community
The rebranding of BIZ to SetHub wasn’t a mere name change, it was a strategic move. We used every touchpoint, from the website redesign to social media interactions, to emphasise their dedication to a seamless and empowering client experience. Clear communication, user-friendly online tools, and personalised support throughout the business setup journey became the hallmarks of the SetHub approach. SetHub embraced content marketing, crafting engaging blog posts, infographics, and videos that addressed the specific challenges and opportunities faced by a new generation of entrepreneurs in the UAE. Social media platforms transformed from static pages to vibrant online communities. SetHub fostered a space for entrepreneurs to connect, share experiences, and find inspiration from each other’s journeys. Strategic marketing initiatives, including social media advertising and placements in relevant industry publications, ensured SetHub’s message resonated with the right audience.
Execution
SetHub Rebranding Transforms into a Modern, Trusted Resource for Aspiring Entrepreneurs"
The rebranding wasn’t a one-time event, it was a meticulously orchestrated campaign. The BIZ website underwent a complete makeover, re-emerging as a modern and user-friendly platform that showcased SetHub’s comprehensive suite of services, from free zone and Dubai mainland licensing to Golden Visa assistance. We established a strong social media presence for SetHub, fostering conversations, sharing valuable content, and humanising the brand. A steady stream of informative content, from blog posts on navigating legalities to explainer videos on choosing the right business structure, solidified SetHub’s position as a trusted resource for aspiring entrepreneurs.
Results
Website traffic and social media engagement skyrocketed, indicating a significant increase in brand awareness among the target audience. The rebranding strategy successfully attracted a wave of new entrepreneurs, many of them digital natives seeking guidance in the UAE’s dynamic market. Despite the transformation, SetHub’s core value of exceptional client service remained unwavering. Customer satisfaction remained exceptionally high, a testament to their commitment to personalised support.
Conclusion
The rebranding from Business Incorporation Zone (BIZ) to SetHub has been a resounding success, and what gave us our victory was:
Understanding the Evolving Landscape: We recognized that the needs and aspirations of a new generation of entrepreneurs demanded a shift. The focus on digital-first solutions and a more personalised approach resonated with this target audience.
Customer-Centricity at the Core: Every aspect of the rebranding, from the website redesign to social media interactions, prioritised a seamless and empowering client experience. This ensured a loyal client base while attracting new entrepreneurs.
Content as a Lead Magnet: Replacing generic marketing materials with valuable content established SetHub as a thought leader in the industry.
Targeted Outreach: Strategic marketing initiatives ensured SetHub’s message reached the right audience. Social media advertising alongside placements in relevant industry publications maximised brand awareness among the target demographic.
