Client
Talent Higher
Services
Branding, Social Media
Category:
Recruitment Agency
Talent Higher's Success: Strategic Social Media and Strong Brand Identity Drive Recruitment Excellence
Project Overview
Talent Higher, is a brand new recruitment agency brimming with ambition. These fresh faces might be new to the scene, but their team holds over 25 years of international experience, and boasts a network of 380+ global clients and a database of 50,000+ qualified candidates. One crucial piece of the puzzle was missing, however – brand awareness. Talent Higher needed a way to establish themselves, build trust with potential clients, and attract the top talent the UAE has to offer.
Background
Redefining Recruitment in the UAE with a Human-Centric Approach and a Passion for Excellence
More than just another recruitment agency, Talent Higher is passionate about connecting businesses with the cream of the crop – the top talent that elevates companies to new heights. They don’t just fill positions, they build success stories. With their extensive experience and commitment to a human-centric approach, Talent Higher was ready to make its mark on the UAE recruitment scene. However, in a crowded marketplace saturated with established names, they needed to establish themselves, build trust with potential clients, and attract the best talent the UAE offered. How do you propel a brand new agency into the spotlight, captivating both businesses seeking the best and exceptional candidates searching for their dream careers?
Strategy
Dynamic Brand Identity, Engaging Content, and Community-Building for Recruitment Success
We knew a cookie-cutter approach wouldn’t cut it. Our strategy revolved around three key pillars: We wanted to design a brand identity that resonated with Talent Higher’s fresh perspective and dynamic approach. The name itself, “Talent Higher,” evokes a sense of growth, potential, and achieving new heights – a message that resonates with both employers and candidates. The logo and colour scheme we chose pulsed with energy, reflecting their innovative spirit. We wanted to craft engaging social media content that addressed the needs of both sides of the recruitment equation. Success stories of perfect placements showcase their expertise. Industry trends keep employers informed, while interview tips empower candidates. Social media isn’t a one-way street. We wanted to foster a vibrant online community by actively engaging with comments and questions. Responsiveness and relationship building became the cornerstones of our strategy. By fostering genuine connections, we wanted to build trust with potential clients and candidates alike.
Execution
Fresh Brand Identity, Engaging Social Media, and Community-Centric Strategy Propel Success
With a clear strategy in place, we hit the ground running. Brand Identity Rollout: The new brand identity, encompassing the logo, colour scheme, and messaging, was implemented across all communication channels. Talent Higher’s website and social media profiles were transformed, reflecting their fresh and dynamic approach. Social Media Launch: Engaging LinkedIn profiles were created, and a consistent stream of informative and valuable content was published. From industry insights to interview tips, the content calendar catered to both employers and candidates. Community Cultivation: Prompt responses to comments and questions fostered a sense of responsiveness and built trust with the online audience. Potential clients and candidates felt valued and engaged, fostering a sense of community around Talent Higher.
Results
The social media campaign delivered explosive results. We were able to reach 25,000+ followers in one month. This remarkable growth on LinkedIn underscored the effectiveness of the strategy and the undeniable pull of Talent Higher’s brand identity. Talent Higher wasn’t a newcomer anymore. They were attracting the attention of businesses and candidates across the UAE. The potent combination of their existing database and a thriving online community positioned them perfectly to connect companies with the best talent the UAE had to offer. Employers gained access to a wider pool of qualified candidates, while top-tier talent discovered new career opportunities.
Conclusion
Talent Higher’s story is a testament to the power of a well-defined brand and a strategic social media approach.
What gave us our victory was
- Relevance Ruled: The content strategy wasn’t generic fluff. We specifically crafted content that addressed the needs of both employers and candidates. By providing solutions to both sides of the recruitment equation, the campaign resonated with a wider audience and established trust.
- Relationships Mattered: We actively responded to comments and questions, fostering a sense of responsiveness and building trust with the online audience. This human-centric approach made potential clients and candidates feel valued and nurtured a sense of community around Talent Higher.
- A Brand Identity that Stood Out: Talent Higher evoked growth, potential, and achieving new heights – a message that resonated with both employers and candidates. The logo and colour scheme further reinforced their fresh and dynamic approach. This distinct brand identity sets them apart from the established players in the market.
- Content as a Magnet: We delivered valuable content that kept the audience engaged and coming back for more. This, along with an engaging brand identity, made Talent Higher a magnet for those seeking the best talent or the perfect career opportunity.
- Targeting the Right Platform: LinkedIn, the premier platform for professional networking, was the chosen battleground. Focusing efforts on a platform frequented by both employers and talent pool optimization was a strategic move that yielded significant results.
